Tag Archives: Newfoudland and Labrador Tourism

Social Media – Outcomes


Over the past year and a half, I have been developing an understanding of how to engage Social Media to assit clients.  The philosophy behind social media is very simple. ” Word of mouth” advertising is the most effective type.  People trust the opinions of a good friend.  Therefore, if people online come to know you as a “real person,” or a friend, they will trust a product or service or idea, that you offer or endorse.  Social media, since it is the place where people meet, chat, and exchange stories has become the new “village square” – the new market place.  I try to expand on this concept with clients, and suggest that all of them have active Facebook, Flickr, and Twitter accounts, and a blog to accompany their websites.

Social media sources give information to people “where they are”  – that is in the “global village square of social media.”  However, that is not the only advantage of using Social Media.  All these entrance points create more paths to your sales or services information.  Statistically, they greatly increase the probability that people will be able to find you in the extremely congested world of the Internet.

Outcomes

February brought outcomes for our exploration into social media.  Our clients Todd Warren and Dale Cameron owners of the George House Heritage Bed and Breakfast in Dildo, NL, have won the Sixth-annual Tourism Atlantic Technology Award at Hospitality Newfoundland and Labrador’s Lookout! Tourism Summit 2010. In addition, we have set up a new blog for Cupids 400 Inc, which we have called Cupids Cove Chatter – www.cupidscovechatter.com.

George House Heritage Bed and Breakfast

George House Heritage Bed & Breakfast

George House Heritage Bed & Breakfast

Todd and Dale approached me last year to set up a new website for George House Heritage Bed and Breakfast. We discussed the role of social media.  In addition to developing their website www.georgehousebnb.com, I set up a WordPress Blog and suggested the name “An Outport Called Dildo.”  We were all amazed that we  the domain name  www.newfoundlandoutport.com had not been taken.  I also suggested that they actively use their Twitter Account FaceBook account and use a Flickr account which they also called “Newfoundland Outport” for photos. They engaged Reservation Nexus (ResNexus) to set up their online reservation, and we incorporated the coding in their existing website. As well, they updated Google.com and Google Maps with their  GPS coordinates and contact information.

An Outport Called Dildo

An Outport Called Dildo

Cupids Cove Chatter


Cupids Cove Chatter

Cupids Cove Chatter

Dray Media had already established the main website for Cupids 400 Inc. – www.cupids400.com and the Cupids 400 staff had set up on FaceBook and  Flickr, when they approached Baccalieu Consulting to establish a blog.   Cupids Cove Chatter, which is the name we chose, is up and running. The blog will introduce and describe events from an “on the ground” perspective.  Henry Crout, one of John Guy’s Colonists. is the avatar.  Although a number of people including John Guy and Sir Percival Willoughby recorded information about the first English colony in Canada, Henry Crout recorded what was happening “on the ground.”  We are using Cupids Cove Chatter to introduce and describe events from an “on the ground”  perspective.

We have also set up a Flickr Group:  Cupids 400 – Birth of English Canada There are already 180 photos in the group and we are inviting people  to become members and add their own photos.

Cupids Cove Chatter has accounts and photos of  the Royal Visit of  the Prince of Wales and the Duchess of Cornwall as well as visits from Premier Danny Williams, Prime Minister Stephen Harper, and the arrival of the Olympic Torch.

For the month of February, a Valentine’s Fund Raising Dinner and a visit from acclaimed Newfoundland author of Galore, Michael Crummy are highlights.

We hope this blog will last in the virtual world for as long as the journals, books and other documents of the other colonists have lasted!  In 400 years time, perhaps someone will see them and get a picture of life in the 21st century, just as the documents from Henry Crout and other colonists give us a picture of life as it was in the 17th century.

Leave a comment

Filed under Cupids 400, Northern Avalon, Social Media, Tourism

The Rock… from Many Perspectives: Newfoundland Photography.


Living in Newfoundland and Labrador inspires photography.  The spectacular setting of the capital of St. John’s, as well as the unique local housing, such as Jellybean Row, and Quidi Vidi Village, are frequently photographed.

In “Outports,”  located on the shoreline of the Atlantic Ocean,  the ever changing moods of wind, light, and water are a photographer’s delight.  Because the province is very sparsely populated, nature is on the doorstep… many varieties of birds and other wildlife are frequently seen;  wildflowers, trees, and other plant life is always on display.  And of course, rocks and rocky seascapes are everywhere.

Our own photos of Bay Roberts and nearby communities on the Northern Avalon can be found on Flickr:

http://www.flickr.com/photos/baccalieu/

Because of the quality and variety of  Newfoundland Amateur Photographers who display their works on Flickr and blogs, we have been using these for time as a source for regional photos for both print and websites.  After finding a suitable photo, we contact the person who has posted it and ask for permission to use the photo, assuring him or her that we will credit the work in any publication.    Almost without exception, they have given permission.

Below is a listing of some sites we check very frequently for the quality of their photos:

Karen Chappell  Location: St. John’s, Newfoundland, Canada
Karren Chappell - Family views Iceberg

Karren Chappell - Family views Iceberg

http://bitstop-nfld.blogspot.com/

Lloyd C. Rees: Location: Chamberlains, CBS (On the other side of Conception Bay from Bay Roberts) – photos of seascapes, birds, wildflowers, historic photos.

Lloyd Rees - Sailing near Bell Island

Lloyd Rees - Sailing near Bell Island

http://lloydsnfldpics.blogspot.com/

Clyde Barrett: Location: Bishop’s Cove, Conception Bay North (On the other side of Spaniards’ Bay Harbour.) photos of birds, seascapes, icebergs, wildflowers, boats.

Clyde Barrett - Young Bald Eagle

Clyde Barrett - Young Bald Eagle

http://www.flickr.com/photos/clbarret2003/

Geoff Whiteway : Location: St. John’s.  He teaches at the Marine Institute, which is affiliated with Memorial University, in St. John’s.  His photos have a unique look and feel.

Iceberg Off Shore by Geoff Whiteway

Iceberg Off Shore by Geoff Whiteway

http://www.flickr.com/photos/21096258@N05/

Jean Knowles : Location:  St. John’s.  She is a Tour Guide in Newfoundland and Labrador. Her photos are of scenery, wildlife and flowers.

Jean Knowles - Iceberg from Signal Hill

Jean Knowles - Iceberg from Signal Hill

http://www.flickr.com/photos/song_of_the_sea/

Mark Robertson Tsang: Location: West Coast Newfoundland. He is a ski instructor/coach in the winter months and is also a tour guide.  His photos of wildlife and plants are amazing – he even uses the correct biological terms.

Mark Robertson Tsang - Great Northern Peninsula

Mark Robertson Tsang - Great Northern Peninsula

http://www.flickr.com/photos/mark_r_tsang/

I will be presenting another list in the near future.  There are just too many to include in one posting.

1 Comment

Filed under Admiral's Coast, Baccalieu Trail, Bay Roberts, Brigus, Carbonear, Killick Coast, Labrador, Newfoundland and Labrador, Northern Avalon, Photography, Tourism, Western Newfoundland

The Town of Brigus


John Jerrett

Town of Brigus Photo: John Jerrett

The Town of Brigus have been our clients since 2006. Considering that the town of Brigus has a population of less than 1000, the number of people who visit the website is amazing. For the month of October, the average number of visitors per day is 164, and the average number of page views per day is 518. In August, the month of the Blueberry Festival, there were a total of 8375 visitors who viewed 38,135 pages. During the past year, there have been 65,297 visitors who viewed 224,534 pages.

Blueberry Festival

Blueberry Festival

We think there will be even more visits this year when the Historic Sites Association of Newfoundland and Labrador will host Celebrating Bartlett 2009 – a province-wide, year-long program of events and attractions featuring symposia, heritage fairs and ceremonies. Captain Robert Abram Bartlett, a native son of Brigus, was a world-renowned Arctic explorer and mariner during the first-half of the 20th century.

We worked closely with Wayne Rose, the Town Clerk/Manager on the development of the website. He wanted the site to have a strong visual appeal. He was absolutely correct!

As part of the visual appeal, we have included a flash header with photos of various parts of Brigus. We have also included panoramic views of the town which we prepared using javascript. We have also included 7 albums of brigus scenery. The photos which were provided by the town were taken by a number of photographers, each of whom is acknowledged.

Baccalieu Players

Baccalieu Players

We also prepared two maps of the town as PDF documents – a map of the streetsand a map of places of interest.

Leave a comment

Filed under Brigus, Newfoundland and Labrador, Northern Avalon, Tourism

Northern Avalon Tourism Association


The Northern Avalon Tourism Association [NATA] has been a client since 2006 when the Baccalieu Trail, the Killick Coast, and the Admirals’ Coast joined to form one tourism organization. Previous to 2006, we worked with the Baccalieu Trail Tourism Association. In the past year, the NATA website has had 138,427 visitors and 381,674 page views. In the month of July, there were an average of 544 visitors per day and about 1262 page views.

The major work that we do for the Northern Avalon Tourism Association is developing and maintaining their website www.northernavalon.comand designing the Northern Avalon Tourism Guide. The print guide, which is published by Transcontinental Press in St. John’s is approximately 72 pages in length.

Both the website and the printed guide follow the shoreline around the Northern Avalon Peninsula, starting in Whibourne and ending in Logy Bay, Outer Cover, Middle Cove.

The guides contain information about all the tourism businesses in the region including accommodations, activities, tours, arts, crafts, music, restaurants, shopping and services. They also contain information about the regions’ many festivals and events, hiking/walking trails, and museums.

John Guy at the Cupers Cove Soiree in Cupids

John Guy at the Cupers Cove Soiree in Cupids

Both contain information and many pictures of each of the communities along the coast. One of the interesting features of the Northern Avalon Website is “Find that Town.” The website has a separate page for each town in the region that does not have its own website [the pages contain a link to each tourism business in the that town] , and links to the websites of the larger towns that have their own websites. It also has descriptions of a number of smaller uninhabited islands off the coast including Baccalieu Island, Carbonear Island, Dildo Island, and Kelly’s Island.

Dildo Island

Dildo Island

One interesting feature of the website is information about surfing and surf kayaking in New Melbourne.

Surfing in New Melbourne

Surfing in New Melbourne

Leave a comment

Filed under Admiral's Coast, Baccalieu Trail, Killick Coast, Newfoundland and Labrador, Northern Avalon, Tourism

Town of Carbonear


Another of our clients is the town of the Carbonear in Conception Bay North, Newfoundland and Labrador, which has been our client since 2004. Over the past year, the town website has had 52,485 visitors, viewing a total of 220,323 pages.

Town of Carbonear Website – www.carbonear.ca

Harbour Rock Hill

Harbour Rock Hill

In addition to the town website, we have developed and maintain a website for the Princess Sheila NaGeira Theatre which is a 384 seat, air conditioned and wheelchair accessible facility, set in the heart of the Baccalieu Trail Region.

The Princess Sheila Na Geira Theatre

The Princess Sheila Na Geira Theatre

Princess Sheila NaGeira Theatre – www.princesssheilatheatre.com

We also have design and maintain a website for the Carbonear Heritage Society.

Carbonear Heritage Society – carbonear.ca/heritage

Railway Station Museum

Railway Station Museum

We have designed a booklet about the town of Carbonear in 2008.

Carbonear Booklet [PDF]- Welcome to Carbonear – Hub of the Bay

Leave a comment

Filed under Carbonear, Clients, Newfoundland and Labrador